Medical Webinars Recap: The Themes and Insights that Shaped Primary Care in 2025
02/02/2026
Summary
As the primary care landscape continues to evolve, the need for accessible, high-quality professional information has never been greater.
Throughout 2025, Williams Medical Supplies remained steadfast in providing a dedicated platform for timely, credible, and entirely free webinars.
This article recaps a year of learning where we welcomed over 700 clinicians into our online webinars.
By focusing on clinical relevance and operational shifts that defined the last twelve months, we aim to provide a roadmap of the themes that shaped our industry, ensuring that every GP, Nurse, and Practice Manager has the insights they need to deliver excellence in patient care.
2025 Webinar Recap: What We Delivered
At Williams Medical, our commitment to the frontline has always been about more than just supplies; it is about supporting you every day.
In 2025, we redoubled our efforts to provide timely, credible, and evidence-based information to help primary care teams navigate a year of significant transition.
Throughout the year, we hosted 13 dedicated webinar sessions designed to tackle the most pressing clinical and operational challenges.
Our goal was simple: to deliver high-quality CPD that is:
• Convenient: Hosted in 1-hour lunchtime slots to fit seamlessly into a busy clinical day.
• Accessible: Delivered online, allowing staff to join from the surgery or home.
• Expert-Led: Feature insights from renowned speakers, including Dr. Claire Mould, Jon Wilks, Susan Jones, Laura Rush, and Caroline Pond
Why Our Webinars Matter
In a fast-paced clinical environment, staying current with the latest guidelines and operational shifts is a constant challenge.
Our webinars are more than just presentations; they are a commitment to timely, credible, and evidence-based resources. Live Q&As also gave our audience the opportunity to have your specific questions answered by experts in real time.
By partnering with industry experts and clinical leads, we aim to provide actionable insights that can be adapted and integrated into daily practice to support clinical excellence.
Who Are Our Webinars For?
Our 2025 series was curated for the entire multidisciplinary team.
Whether you are a GP looking for updates on the 10-Year Plan, a Practice Nurse or NP refining your Spirometry technique, or a Practice Manager building commercial resilience, our content is tailored to the specific needs of:
• General Practitioners & Locums
• Practice Nurses & Nurse Practitioners
• Healthcare Assistants (HCAs)
• Clinical Pharmacists • Practice Managers & Administrative Leads
Expert Speakers You Can Trust
To provide truly credible education, we collaborate with some of the most respected voices in UK healthcare.
Our 2025 speakers brought decades of combined experience to the screen, including:
• Jon Wilks: Chief Executive of the Institute of Health and Social Care Management (IHSCM). As a leading authority on primary care strategy, Jon provided invaluable foresight into the NHS 10-Year Plan and operational resilience.
• Dr. Claire Mould: A specialist in leadership and workplace wellbeing. Dr. Mould’s sessions on managing stress and fostering resilience were among our most highly-rated, providing vital support for frontline staff mental health.
• Susan Jones: Director of Social Care at the IHSCM. Susan brought deep expertise in Systems Leadership, helping practices understand their evolving role within Neighbourhood Health Services.
• Laura Rush: A specialist in Respiratory Health, Laura led our high-demand sessions on Spirometry and FeNO testing, bridging the gap between national NICE guidelines and practical, surgery-level application.
• Caroline Pond: An expert on Practice Reimbursement, who guided attendees through the complexities of Maximising Practice Income and Personally Administered Items (PAIs).
The 2025 Learning Landscape: Trends & Topics
Our 2025 curriculum was guided by the real-world needs of the surgery.
By analysing our attendance data, we can see a clear picture of the clinical priorities that defined the year.
From the urgent need for diagnostic precision in respiratory care to the strategic shift toward "Systems Leadership," these were the pillars of our 2025 learning landscape.
Respiratory Care & Asthma
Respiratory health remained the most significant area of interest for our audience in 2025.
With over 250 clinicians engaging specifically with our sessions on Paediatric Asthma and FeNO Testing, it is clear that primary care teams are prioritising advanced diagnostic skills.
Our FeNO sessions alone saw peak engagement, as practices looked to align with the latest NICE guidelines and improve patient outcomes in asthma management.
Cardiovascular & Chronic Conditions
The diagnostic theme continued into cardiovascular health.
Our "Simplifying ABPI" guide in February 2025 was a standout success, with 122 attendees joining to master this essential skill.
This high level of engagement highlights a strong desire among HCAs and Practice Nurses for practical, "how-to" guidance that can be immediately applied to wound care and vascular assessment.
Practice Support & Leadership
Beyond clinical skills, 2025 was a year of immense structural change.
Our 'Practice Support Series' was developed to address the operational challenges of the modern surgery. Sessions such as 'Commercial Resilience' and 'The 10-Year Plan' provided a crucial space for Practice Managers and Partners to navigate the evolving NHS landscape.
These webinars moved the conversation from "surviving" to "thriving" through better systems leadership and income maximisation.
Women’s Health & Wellbeing
Reflecting the increasing focus on specialist care within the community, our session on Menopause Symptoms, Diagnosis, and Treatment saw a surge in registrations.
Furthermore, we recognised the human element of primary care; by partnering with Dr. Claire Mould to discuss burnout and stress, we provided vital support for the professionals who spend their days supporting others.
2025 by Numbers: Industry Engagement
In 2025, Williams Medical became a central hub for primary care CPD. The following data highlights the scale of our learning community and the high level of engagement from frontline NHS staff.
Learning Impact at a Glance
• Exceptional Engagement: Our 2025 series maintained an excellent attendance rate, significantly exceeding industry benchmarks and proving the high value clinicians place on our live sessions.
• Broad NHS Reach: We supported hundreds of unique practitioners in their professional development journey this year, with a vast majority of engagement coming directly from primary care domains.
• High Intent to Learn: Our registration pages saw thousands of visits, reflecting a massive search for credible clinical answers within the primary care community.
• Growing Active Community: Our dedicated mailing list continues to serve as a primary hub for timely primary care updates.
Why These Numbers Matter for Primary Care
These metrics represent more than just data. They represent a significant commitment to clinical excellence.
With the majority of our attendees using NHS domains, it is clear that WMS is a trusted partner for the NHS workforce. The high frequency of "repeat learners" suggests that once a clinician attends a WMS webinar, they recognize the format as a reliable, convenient way to maintain their CPD requirements.
Looking Ahead: What’s Coming in 2026
The momentum of 2025 is carrying directly into the new year.
Our mission for 2026 is to remain your first port of call for clinical updates and practice strategy, starting with sessions designed to help you navigate the latest shifts in NHS policy and diagnostic standards.
Kickstarting 2026: Systems Leadership in Primary Care
We are thrilled to begin our 2026 calendar with a high-impact session on a topic that will define the coming year: Systems Leadership.
• Date: 14th January 2026
• Expert Speaker: Susan Jones (Director of Social Care, IHSCM)
• The Focus: As Neighbourhood Health Services become the focal point of the NHS 10-Year Plan, Susan will provide a roadmap for leaders and managers to collaborate across boundaries and build resilient local systems.
You can register early for the event by visiting our webinar page.
Stay Connected & Keep Learning
Our webinars are just one part of the educational ecosystem at Williams Medical. We provide multiple ways for you to access clinical expertise on demand, ensuring you have the support you need, whenever you need it.
The WMS Learning Hub: Your On-Demand Resource
Learning doesn't stop when the webinar ends. The WMS Learning Hub is our dedicated on-demand library, updated regularly with material designed to help you master the tools and topics you encounter in the surgery every day.
Whether you are looking to refresh your knowledge on medical fridge maintenance, understand the benefits of single-use instruments, or reference a guide on distributing pharmaceuticals, the WMS Learning Hub offers content designed to keep you up to speed with the recurring as well as up to date topics to support you and your practice.
Subscribe to the WMS YouTube Channel
Can’t make the live lunchtime slots? Our YouTube channel serves as a comprehensive digital library for the primary care community.
By subscribing, you gain instant access to:
• Full webinar replays.
• Expert guidance
• Tailored topics to primary care.
Visit the Williams Medical Supplies YouTube Channel & Subscribe Today
Catch Up on our 2025 Webinars
If you missed any of the sessions mentioned in this report, from ABPI mastery to Menopause diagnosis, you can access the archives on our dedicated webinar page. Join the thousands of clinicians who use our on-demand service to fulfil their CPD requirements at a pace that suits them.
Explore our latest Medical Webinars
About Williams Medical Supplies
For 40 years, Williams Medical Supplies has been a trusted partner to UK primary care.
As the UK’s leading provider of medical supplies, equipment, and services to GP surgeries, we are committed to supporting you every day.
We empower the frontline through high-quality clinical education, equipment calibration, and pharmaceutical services, ensuring that healthcare professionals can focus on what matters most: patient care.
Disclaimer: The information provided in our webinars and this summary is for educational and informational purposes only and is intended for healthcare professionals. While we strive to ensure all content is accurate and reflects current clinical guidelines at the time of broadcast, medical knowledge is constantly evolving. Participants should always exercise their professional clinical judgment and refer to the latest local and national protocols.