Cookies and our Website

Cookies are small files managed by your internet browser that store information about your visit to our site.

Some of the cookies we use are to help us monitor how you and other visitors use the website. Often termed analytic cookies, these are used to make our site more effective, and are created by Google's Analytics system. None of the information used by Google can identify you as an individual.

As the current advice given by the Information Commissioner indicates that analytical cookies are exempt from the legislation, we allow these by default.

By using the website, we assume that you consent to the use of the cookies below:

CookieUsed forCurrent value
WMS_CookieConsentUsed to record if you've given us permission to store other cookies on your computer or mobile device.Not set
WMS_VisitUsed to maintain a record of the unique ID of your visit to our website, ensuring you can add items to your basket.Not set
WMS_OffersUsed to activate promotions and special offers on your behalf.Not set
WMS_RecentItemsUsed to keep a record of the products you've viewed on the website, allowing you to move back to a previous page.Not set
WMS_SourceCookieUsed to maintain a record of the last page viewed, allowing the site to return you to that location if required.Not set
WMS_RememberEmailAddressSpecifies whether the site is allowed to remember your email address to speed up the process of logging on.Not set
WMS_RememberedEmailAddressIf the Remember Email Address cookie is set to 1, then this will save your email address between visits.Not set
__utmaUsed by Google Analytics to help us improve the website.Not set
__utmbUsed by Google Analytics to help us improve the website.Not set
__utmzUsed by Google Analytics to help us improve the website.Not set

This page will be updated whenever we add a new type of cookie to the website.

Privacy Policy

We are passionate about protecting your privacy along with that of all our customers. Our Privacy Policy explains the data processing that our website undertakes and your options with regard to the use of your personal data.

If you have any queries regarding your personal information or the way in which it is used, then please contact the Williams Medical Supplies Web Team at

The information we collect

Williams Medical Supplies Ltd collects a range of information about visitors to this website, including dates, times and durations of visits, pages viewed, products purchased, transactions undertaken and details of payment and credit methods used (excluding credit card details).

Users may optionally choose to register their personal details, including their name, address, telephone number and a range of preferences regarding their use of the website and our offline services. We also monitor and record customer traffic patterns and site usage to enable us to maintain and improve the level of service we provide.

If you decide to participate in certain promotions, competitions, reviews or feedback opportunities, this information is also collected.

Use of your information

We are continually improving the usability of our website and may use the information we collect to both provide and personalise our service. We may also use your contact details to communicate with you and send offers and information we feel may interest you. This contact may be by means of post, email, telephone or fax. We will ensure that if you choose to opt-out of such communication that your wishes will be honoured.

There may be instances where, despite your wishes, we need to contact you for reasons relating to the service we provide. These occasions are excluded from the communication preference opt-out.

Disclosure of your information

We occasionally share information with third parties in an effort to better serve our customers. For example, we engage Feefo to undertake customer satisfaction surveys on our behalf and we provide them with our customers’ email addresses and details of the products purchased. Customers may choose to opt out of this research at the website’s checkout screen.

Your information may be shared within the Williams Medical Supplies group of companies, and with carefully selected partners for a variety of reasons, including contractual purposes. Whenever data is shared, we ensure that only the minimum sufficient quantity of data is provided.

Williams Medical Supplies is registered with the Information Commissioners Office as a Data Controller under registration number Z8097398. We ensure that third parties receiving data from us are also registered and that they adhere to our own terms and conditions of data use.

External web sites

Our web site contains links to other web sites outside of our control and which are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.


'Cookies' are small blocks of information sent by a web server to a web browser, and received back at a later time to allow information to be collected. You may wish to read more about the way cookies work at Williams Medical Supplies Ltd uses cookies for a number of purposes, for instance to enable us to simplify the logging on process for registered users, to help ensure the security and authenticity of registered users, to provide the mechanisms for online shopping and to enable traffic monitoring.

Non-registered visitors of the site may be sent an anonymous cookie to track their browsing patterns within our site and to assist with demographic profiling. A visitor arriving at the website from an online advert linking to our site may be sent a semi-persistent (e.g. two weeks lifetime) anonymous cookie that will allow us to determine the effectiveness of our advertising and to manage our relationship with other websites.

You may use the Williams Medical Supplies Ltd website even if your browser does not accept cookies. However, to shop online or access some of our reserved services, cookies must be enabled.

Your browser’s help system should give you guidance on configuring the settings relating to cookies.

Your access rights

As always, you have the right to access the personal data that is held about you. To obtain a copy of the personal information Williams Medical Supplies Ltd holds about you, please write to:

The Data Protection Officer, Williams Medical Supplies Ltd, The Maerdy Industrial Estate, Rhymney, Gwent NP22 5PY.

Please enclose your address details and a cheque for £10 payable to Williams Medical Supplies Ltd.